Business
Tips for Better event signage in Santa Fe, NM

The City of Santa Fe hosts a variety of exciting events throughout the year, from concerts and athletic competitions to art shows and film festivals. No matter what’s going on, though, one thing stays the same: event signage can make or break your event marketing efforts, whether you’re talking about posters in the park, banners around town, or (if you’re lucky) even LED signs around the event venue itself. Here are some tips for creating effective event signage in Santa Fe, NM to help you get the most out of your event marketing campaigns.
What are event signages?
Event signages are a type of marketing and print communications that are used to promote and publicize events. They can be placed anywhere, but are most commonly seen at the entrance of an event or near key areas. Event signages should be eye-catching and informative, providing event-goers with the necessary information such as date, time, location, and what to expect.
What does signage do?
Signage is one of the most important aspects of event marketing and print communications. It’s your opportunity to make a first impression and set the tone for the rest of your event. Plus, well-designed signage can help guide attendees to your event and make it more memorable. Here are some tips for better event signage in Santa Fe:-
- Avoid signs that only say event or conference. Identify the purpose of your event by adding keywords such as networking, party, or demonstration.
- Include easy-to-read font sizes and styles, even if you’re not able to provide large letters on all your signs. Make sure people who need them have an accessible way to know what’s going on at an event!
- Be strategic about where you place signs so they are visible from far away but don’t obscure other important details like building addresses or maps.
Small Business on a Tight Budget
- When it comes to marketing your small business, every dollar counts. And when you’re on a tight budget, which means getting creative with your marketing efforts.
- One cost-effective way to market your business is through event signage. Whether you’re exhibiting at a trade show or setting up a booth at a community event, proper signage can help attract attention and draw people to your business.
- But with so many options out there, how do you choose the right type of signage for your needs? And once you’ve selected the perfect sign, how do you make sure it stands out in a crowd?